Clear and Concise Statement of What You Offer
Element of Success
Element of Success
Element of Success
*image of success in background, make sure copy passes the grunt test
What is it costing your clients to not do business with you?
This is the stakes section. Use language from the failure bucket of the BrandScript here. Frame the cost of your product / service by showing the client that there is something at stake if they don’t engage with you. This offsets the price of your product.
Value Proposition
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A specific value you deliver to your customers / clients
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A specific value you deliver to your customers / clients
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A specific value you deliver to your customers / clients